4.0 - Football Performance, Innovation: Concept / Narrative / Graphic Direction / Knit Innovation / Print Design / Font Design / Trims

→ One notable project was conceptualising and developing the design language and direction for Dark Knight Nike Knit for Paris Saint Germain. As part of the global football revolution, this two year body body of work was the genesis for setting a new benchmark for product innovation in Nike football, and helped support the global business efforts to position a club beyond the field of play, into a brand which connects fashion, culture, sport, performance and innovation.