My work bridges creative vision and business strategy. I build brand worlds — the kind that connect a company's ambition to its commercial reality and leaves a lasting mark on culture.

With global experience at the intersection of sport, fashion and lifestyle, I shape brand identity, creative strategy and seasonal product solutions for some of the most recognized names in the industry — Nike, Calvin Klein, Tommy Hilfiger, Puma, Twitch — and through my studio "Everykin", partner with founders building the next generation of names from the ground up.

I bring human honesty into the process, working with leaders, owners, athletes and teams, to give meaning to every brand and product touchpoint. My world view — shaped by global travel, music culture, and a deep craft foundation — connects directly to the work. From design systems and apparel knit innovation to launching new and industry challenger entities — the thread across all of it is brand world building: giving a brand a universe to inhabit, not just an aesthetic to wear.

I work closely with CMOs, founders, and cross-functional teams, translating ambiguous briefs into clear creative direction and taking that direction through to execution. Equally at home in a boardroom presentation or a production studio.

For 2026 I am open to senior roles across the US, UK, Europe and Australia.

Rex@Everykin.com

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