I currently lead as a creative and strategic partner for brands, companies, and founders who want to define, visualize, and execute on product and brand opportunities, at the intersection of sports, fashion, and lifestyle.
Backed by the breadth and depth of a global career spanning the UK, Europe, and North America — informed by design craft, technical process know-how, project management, people leadership: insights I lean on as both a director and a designer to ensure projects are rooted in the real-world experience to deliver resonance.
An affinity with world building and storytelling, brand narrative, athlete collaboration, project management, digital and physical technical skills, marketplace awareness and manufacturing experience. Inspired by my love for music production, architecture, literature and art.
Whether working with cross-functional teams or leading projects independently, I bring a seasonal discipline and inspiration to translating vision into creative and business impact — areas I often work across;
Creative Direction
Strategy
Identity
Graphic Design
Campaigns
Marketing
pro and community sports
apparel performance
outdoors
cycling
fashion
lifestyle
Rex@Everykin.com
RexMorganDesign@gmail.com
Resume download here
Currently based: PST +8.
→ Skills
Creative Direction
Brand Strategy
Art Direction
Graphic Design
Visual Identity
Brand Identity
Campaign Creative / Concept / Roll out
Social Media Native / Trend awareness
Adobe Creative Suite
Canva & Figma
Clo3d - Basic
Print factory experience
Knitwear factory experience
→
Managing talent, timelines, resources, budgets
Open communication approach
Independent and enterprise mindset
Fluent in English, written and spoken
Problem solver > Create an answer
Team collaborator
Passionate about music and design history
Cultural trends aware GenAlpha and X
Client & Athlete Insights & interview ability
Customer journey awareness
→ Places I have lived
Amsterdam, NL
Bristol, UK
London, UK
Nottingham, UK
Nuremberg, Germany
Portland, Oregon, USA
→ Process
At large organizations I have learned the skill of projecting vision, bringing people with you, developing design language and commercializing products.
Consultancy: My entrepreneurial side developed as a freelancer where I would be comfortable working with an array of clients and managing projects. I enjoyed this time where I could take on various creative tasks and learn new skills.
Innovation: When possible, we gravitate to open minded and curious environments where new ideas can come from subtle nuances and changes in approach. I’ve found that to be present, aware and lean into the process, that the innovation can reveal itself and take shape.
On Site: I have worked with manufacturing and vendors in Turkey, Taiwan, China and Europe, where I have gained knowledge and hands-on experience of printing, sublimation, dying, seamless and warp knit, cut & sew, embroidery and packaging.