I am ever more motivated to bring a human honesty into the process, blending artistic vision with brand, creative and strategy, to give meaning to every touch-point. My work bridges creative vision and strategy, to build brand worlds — the kind that connect a company’s ambition to its commercial reality and leaves a lasting mark on culture.

With global experience at the intersection of sport, fashion and lifestyle, I shape brand identity, creative strategy and seasonal product solutions for some of the most recognized names in the industry — Nike, Calvin Klein, Tommy Hilfiger, Puma, Twitch — and through my studio “Everykin”, partner with leaders and owners building the next generation of names from the ground up.

I'm inspired by cultural history, my time living in multiple countries, by electronic music culture, and a constant appreciation for craft — it all connects directly to the work.

From leading projects to launching industry challenger entities — the thread across all of it is brand world building: giving an idea oxgen and a universe to inhabit, not just an aesthetic to wear. I work closely with creative collaborators, business founders, leaders and cross-functional teams — translating complex briefs into clear creative direction, and results-driven work from concept through to execution. Equally at home in a boardroom presentation, an agency setting, or a production and photo studio.

Open to senior roles and partnerships across the US, UK, Europe and Australia. US Work Authorization.

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