Advance the human,
creative connection.

Leading as a creative and strategic partner for brands, companies and founders, at the intersection of sports, fashion, and lifestyle work.
Brings agility in developing the big picture, design execution and business practicality.

An affinity for world building narratives, powered by art direction, graphic and visual storytelling. I discover inspiration at the fringes, from my love for music production, art and literature: connecting this energy into work.

Rooted in global experience and creative craft, this informs my leadership style: insights I lean on as both a director and a designer. Ability to work with cross-functional teams or driving projects independently, I provide clear direction and manage execution standards required to move original (brand and product) concepts to market ready roll outs.

Rex@Everykin.com

PST / CET

→ Experience

Calvin Klein

Everykin

Nike

Puma

Tommy Hilfiger

Twitch

→ Places I have lived

Amsterdam, NL

Bristol, UK

London, UK

Nottingham, UK

Nuremberg, Germany

Portland, Oregon, USA

→ Interests

Music Production

Mountain Biking

Art and print-making

Travel

Literature

→ Process

→ Leadership:

  • People Mentorship

  • Project Management

  • Presentation

  • Cross-functional Collaboration

  • Technical Design Oversight

  • Partner with founders

→ Execution

  • Campaigns

  • Social Media Story Telling

  • Pitch and PR Presentation

  • Marketplace Trends

  • Brand Suite Toolboxes

  • Brand Platform CMS

  • Print factory experience

  • Knitwear factory experience

→ Strategy & Vision:

  • Strategy & Vision

  • Creative Direction

  • Brand Narrative & Positioning

  • Brand Identity

  • Campaign Writing

  • Athlete / Teams Identity

  • Go-To-Market strategy

→ Design & Craft

  • Visual Identity

  • Art Direction

  • Graphic Design

  • Concept Development

  • Packaging

  • Product Innovation

  • Apparel Branding

  • Merchandise

  • Social Media Roadmaps

  • Adobe Suite

  • Figma

  • Flora (Basic)

  • Clo3d (Basic)