Championing progressive creative culture. A creative lead and designer based in USA, via UK and Europe.
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Centered on authentic creative direction, graphic identity, and energetic strategy.
Experienced translating seasonal concepts and strategy for youth culture, sports, fashion and lifestyle categories that resonate within performance apparel innovation, brand identities, fashion collections, campaigns and products.
Worked with a broad selection of clients from major brands to entrepreneurial independents, to evolve their market positioning by honest and fresh Design and 360 Strategy.
Currently working at Everykin Studio
UK Citizen
USA Green Card holder
→ Skills
Creative Direction
Graphic Design
Visual Identity
Brand Identity
Campaign Creative / Concept / Roll out
Social Media Native / Trend awareness
Adobe Creative Suite
Clo3d - Basic
Print factory experience
Knitwear factory experience
Fluent in English, written and spoken
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Experienced in managing timelines, resources and talent
Open communication approach
Independent and enterprise mindset
Problem solver > Create an answer
Team collaborator
Passionate about music and design history
Cultural trends aware GenAlpha and X
Client & Athlete Insights & interview ability
Customer journey awareness
→ Places I have lived
Amsterdam, NL
Bristol, UK
London, UK
Nottingham, UK
Nuremberg, Germany
Portland, Oregon, USA
As a seasoned designer, I understand first-hand the effort and skill required in this fast pace industry, to bring to market progressive and unique creative solutions.
Team: My top priorities are to protect our creative energy levels, nurture taste, be your own editor, and manage workload realistically, as these ingredients continue to be the hallmarks of a team’s success.
Codes: I believe companies who shall be successful steer true to themselves, do not dissolve their taste, and contribute to the creative landscape. Good business and design culture will only evolve if we are contributing to it, and it’s this responsibility that motivates me to keep paving it forward.
→ Process
At large organizations I have learned the skill of projecting vision, bringing people with you, developing design language and commercializing products.
Consultancy: My entrepreneurial side developed as a freelancer where I would be comfortable working with an array of clients and managing projects. I enjoyed this time where I could take on various creative tasks and learn new skills.
Innovation: When possible, we gravitate to open minded and curious environments where new ideas can come from subtle nuances and changes in approach. I’ve found that to be present, aware and lean into the process, that the innovation can reveal itself and take shape.
On Site: I have worked with manufacturing and vendors in Turkey, Taiwan, China and Europe, where I have gained knowledge and hands-on experience of printing, sublimation, dying, seamless and warp knit, cut & sew, embroidery and packaging.
→ Interests